Archive for the ‘Science Journalism’ Category

How to make a viral science video

Sunday, February 6th, 2011
Image: hitthatswitch/Flickr

Image: hitthatswitch/Flickr

Ever wondered what makes a video go viral? As an online science video producer I’m constantly mulling over this question, trying to figure out the right formula of content and style to create a popular video.

Some students of YouTube claim that viral videos have common characteristics.  Kevin Nalty, a professional marketer and “weblebrity” with over 187 million views on YouTube, thinks he has the formula at least partially figured out. He writes in his  book “Beyond Viral: How to attract customers, promote your brand and make money with online video” that viral videos tend to include these types of content:

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This blog is on a temporary hiatus…

Sunday, January 24th, 2010
will_return

photo by angelin.angelini via Flickr

Dear Reader,

Scienceofthetimes.com is on a temporary hiatus while I begin a new job at Nature Publishing Group, the publisher of Nature and Scientific American. If you have enjoyed Science of the Times, please follow my latest work via Twitter.

And as long as you’re here, take a look around…

Eric R. Olson
Reporter/Editor

Ten Must Read Science Stories of 2009

Monday, December 28th, 2009

2009-stories-collage

If you are looking for an exhaustive, comprehensive list of 2009’s best science stories–you have come to the wrong place. If that’s your cup of tea, I’ll direct you to Scientific American’s incredibly complete and insightful slide show of the year’s biggest stories.*

Instead, what follows is a compendium of the ten stories that I personally found interesting, culled from the mysterious depths of my Facebook and Twitter accounts. These are articles that, for one reason or another, I deemed compelling enough to share with my friends and colleagues–and now with you. And just like the seconds counting down to 2010, we’ll start with number ten and work our way down to number one.

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Wealth of Multimedia Surrounds Ardipithecus Paper in Science

Friday, October 2nd, 2009
Artist's rendition of Ardipithecus ramidus. (credit: J.H. Matternes)

Artist's rendition of Ardipithecus ramidus. (credit: J.H. Matternes)

Yesterday saw a blizzard of media surrounding the Ardipithecus paper published in the October 2nd issue of Science. A quick Google search reveals more than 600 articles published on the subject since yesterday morning.

If you don’t know already know, Ardipithecus (affectionately known as Ardi by some) is a hominid fossil discovered in Ethiopia some 15 years ago. However, the buzz is not about the fossil discovery itself, but rather the insight that Ardi is an early ancestor of humans–something that wasn’t entirely clear until now. This revelation is making scientists rewrite the book on early hominid history and also their vision of the last common ancestor we shared with chimps, more than four million years ago.

Somewhat reminiscent of the American Natural History Museum’s “missing link” campaign back in May, Ardi also has its own primetime cable television special that airs October 11th on the Discovery Channel. But if you just can’t wait, there is already a wealth of multimedia on-line to quench your Ardi thirst.

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Attention PR Officers: Get Rid of “Blanket” Exclusion Policies

Tuesday, May 12th, 2009
source:wikimedia commons

source: wikimedia commons

I am currently producing a short, animated video about the flu virus that I intend to either sell, or publish right here on Science of the Times.  I had wanted to include a video interview with a flu virus researcher and had lined up Adolfo Garcia-Sastre, co-chair of the Emerging Pathogens Institute at Mount Sinai Medical Center. (more…)